BA 223 Marketing blog

Costco's consumer population in the US domestic market has always been oriented to low-income American families. When it entered China, it also followed the traditional consumer population positioning. Although the first store in China chose to be in Shanghai's first-tier cities, it still chose to use "high quality and low price" to control the gross profit of the goods below 14%. Therefore, the purchase cost is lower and the sales price is also lower than that of Other supermarkets and e-commerce platforms are low. For example, the price of its food department stores is directly lower than the market price by 30% to 60%. Consumers can buy the products they need at the best price in Costco. I think this has attracted Chinese consumers to a great extent.     Most of Costco's products are super-large-scale family-owned clothes. Consumers buy the largest-capacity products at the lowest price, which will make consumers have the illusion that they have found it cheap....

I took this course because I think marketing is very useful for business. This course is also one of the compulsory business courses, and it is very interesting.       Currently, I am a Bachelor of Commerce in LBCC, but I will transfer to OSU in the next term.       Because I want to be a businessman in my future work. So I am very interested in marketing. I think the success of a businessman is inseparable from marketing. The success of marketing represents whether you can successfully complete a large number of transactions.       My interests outside of school are singing and esports. I have participated in the LOL competition held by OSU and won second place.

HI