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SOCIAL LISTENING

This paper selects the global brand company, Coca-Cola as the object of research. Undoubtedly, Coca-Cola is the symbol of the 21st century beverage industry. Whatever your attitude to the drink, you can't deny that it has an irresistible appeal to the world. But now Coca-Cola is facing the impact of new social concepts and values, so it urgently needs to make changes to adapt to the new situation. In 2019, Coca-Cola recently held a "LOVEISLOVE" event to welcome the Sziget Festival in Hungary. Posters have featured gay couples sharing a bottle of coke and slogans such as "Zero Sugar, Zero Prejudice". These posters can be seen everywhere in public in Budapest. However, the images have caused a stir in Hungary. Hungary's conservative political forces threatened to boycott Coca-Cola products. Some protesters launched a petition to remove the ads from the subway and demanded that Coca-Cola remove the photos. More than 25,000 people signed the petition. At th...
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Costco enters the Chinese market BA 223 WEEK 2 BLOG

Costco's consumer population in the US domestic market has always been oriented to low-income American families. When it entered China, it also followed the traditional consumer population positioning. Although the first store in China chose to be in Shanghai's first-tier cities, it still chose to use "high quality and low price" to control the gross profit of the goods below 14%. Therefore, the purchase cost is lower and the sales price is also lower than that of Other supermarkets and e-commerce platforms are low. For example, the price of its food department stores is directly lower than the market price by 30% to 60%. Consumers can buy the products they need at the best price in Costco. I think this has attracted Chinese consumers to a great extent.     Most of Costco's products are super-large-scale family-owned clothes. Consumers buy the largest-capacity products at the lowest price, which will make consumers have the illusion that they have found it cheap....
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ABOUT zilin tong -- Who's who in BA223-Principles of Marketing this term

I took this course because I think marketing is very useful for business. This course is also one of the compulsory business courses, and it is very interesting.       Currently, I am a Bachelor of Commerce in LBCC, but I will transfer to OSU in the next term.       Because I want to be a businessman in my future work. So I am very interested in marketing. I think the success of a businessman is inseparable from marketing. The success of marketing represents whether you can successfully complete a large number of transactions.       My interests outside of school are singing and esports. I have participated in the LOL competition held by OSU and won second place.
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HI
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